what are the pros and cons of brand extension? for example coca cola to cherry coke.?
Pros - the new product benefits instantly from the name recognition, distribution, and built-in product appeal of the existing product. Cons - if not done well, or it's a bad brand extension, the new product not only does poorly but it hinders sales of the existing brand as well -
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| Clothes - reflexion of a way of life and requirements of the people representing various cultures and beliefs. Conformity of clothes of certain estate, a social class or a caste to material possibilities, and also the primary goals which societies were assigned to this layer, was obligatory at all times. To dare to wear magnificent dresses with вшитыми the rigid clamps expanding a skirt till three-metre diameter, the simple peasants who were engaged in cattle and a kitchen garden hardly could. |
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